A work-life balance is the coveted holy grail of professional life. And though many of us strive for this perfect balance of Yin and Yang, many fail to find the perfect company to work for and have to settle for some level of discomfort.
But while many are looking for the Goldilocks zone in the professional world, recruiters and hiring managers can benefit from knowing exactly what their target candidates are seeking.
In the healthcare world, there have been many ups and downs lately especially with the strain placed on healthcare professionals due to the COVID-19 pandemic. But despite these challenges that are still affecting the healthcare world in 2022, many healthcare professionals are still looking for specific attributes when they seek employment.
Wellness days are an emerging perk in many work cultures, some even extending it into a comprehensive wellness program. For instance, some employers are assisting with traditional healthcare benefits. An example of this can be products like Ready Clean Detox, a popular item sought by individuals looking to cleanse their system, potentially even in preparation for a drug test. The availability of such resources may indeed be attractive to healthcare professionals who value a holistic approach to well-being.
If you’re looking for qualified healthcare candidates, the following will provide some helpful tips when you begin targeting potential employees to work in your hospital or clinic.
Work Culture
If you’re looking for healthcare professionals, you have to understand that they’re looking for a place to work with a culture that fits their lifestyle. And the more that you can offer your target candidate, the more likely they’ll choose your company for employment.
An ideal work culture is often synonymous with innovative companies or startups found in Silicon Valley. But while businesses in this space often have company ping-pong tables, Foosball, and maybe even a fridge filled with craft beer, this type of culture isn’t exactly conducive to a healthcare environment.
But having an ideal work culture in a healthcare setting can still be fun and engaging as well. Most of all, healthcare professionals are looking for a stress-free environment, appreciation, and support of other professionals. And the more you can provide these attributes for your employees, the greater your chances of landing the right candidates.
Amenities
Obviously, a place of business, such as medical office space, isn’t going to operate like a resort hotel or a vacation rental. But this doesn’t mean that you can’t offer your employees certain perks that will be looked upon as huge attractors.
When you hear the word “amenities,” you might think of a swimming pool, hot tub, a nice big office space, or a variety of other cozy creature comforts and accommodations. And you wouldn’t be too far off the mark. Because most people are looking for creature comforts in some form.
When it comes to attracting healthcare professionals, any additional perks can be what seals the deal. And a few of these are as follows:
- Company car
- Personal parking space
- Private office
- Free or discounted gym membership
- Discounts for hospital services
- Wellness days
Though there are many other perks that could also be considered as amenities, the more you’re able to offer a prospective employee, the more attractive your offer for employment will be. And while throwing in a fridge full of beer might be a great idea, when it comes to healthcare professionals, it’s best to keep the bribery in line with local laws.
Great Benefits
Healthcare is expensive. And if anyone knows this fact, it’s those who actually work in healthcare. As such, this is why it’s a best practice to offer your potential candidates a competitive benefits package if you hope to entice them to work for your company.
Even those who make a higher than average salary, such as most of those employed in the healthcare field, want to keep as much of their earnings as possible. And this is why expensive benefits packages are viewed poorly, by anyone in any industry.
If you’ve found that many of your potential candidates are turning your company down for employment and this is primarily due to your benefits package, then you might have to go back to the drawing board.
This is when you should contact the appropriate personnel and see about changing your benefits structure in order to become more competitive and attractive for potential job candidates.
As a rule of thumb, great benefits packages include low premium costs, more coverage and lower deductibles. You’ll also want to pay close attention to retirement benefits such as 401K options, investment opportunities, and company stock options as well.
Attracting the right employees is all about understanding what your target candidate is looking for in an employer within the healthcare industry. And the better you are at creating the perfect candidate profile, the better able you’ll be at understanding what makes your target candidate tick, and what to offer them once you have them at the table.
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